Amazon Prime Day 1 Sales Roar To $7.9 Billion, Shoppers Slam Website With Traffic Up 50%+

Early data from Amazon.com, Inc. (NASDAQ:AMZN) Prime Day 2025 is in, and one major firm sees the mega-sale event driving traffic and grabbing market share for the retailer. 

Early Data: Analysts from Telsey Advisory Group highlighted Google Trends data showing that Amazon's web traffic increased by more than 50% during the first 36 hours of Prime Day, compared to the previous two-week period. 

U.S. online retail sales from the first day of Prime Day climbed 10% year-over-year to reach $7.9 billion, according to Adobe Analytics. 

Read Next: Get Ready For 800 Hours Of Blackouts, Trump’s DOE Warns 

Categories showing the strongest sequential growth included appliances, electronics, tools and home improvement, home and garden, furniture, apparel ...