Amazon Prime Day Vs. Walmart Deals Days Vs. Target Circle Week: Summer Sales Showdown

Major retailers are rolling out massive summer savings events this week with Amazon Prime Day, Walmart Deals and Target Circle Week leading the charge. 

Here's how each sales event stacks up in 2025.

Amazon Prime Day: Looking To Set New Records

Amazon.com, Inc. (NASDAQ:AMZN) Prime Day 2025 will run from July 8 to July 11 in a newly expanded four-day event. 

Adobe Analytics estimates that U.S. online sales across all retailers during this period will reach a record $23.8 billion, driven largely by Amazon's aggressive promotions and the event's extended duration. 

Amazon alone is expected to generate over $21 billion in gross merchandise value, marking a 60% increase from last year's event.

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The e-commerce giant's strategy of extending the sale and offering deeper discounts has not only boosted its own revenue but also spurred competing retailers to launch overlapping events.

"Amazon naturally has ...