Coalition for Annuity Awareness Collaborates to Strengthen Annuity Education, Awareness and Access
Efforts aim to reach a growing number of consumers, annuity professionals and
policymakers nationwide
Washington, DC June 20, 2025 --(PR.com)-- As economic and financial uncertainties continue to dominate headlines, the Coalition for Annuity Awareness is working to help a growing number of Americans use annuities to combat common retirement risks by celebrating National Annuity Awareness Month each June. The group has spent more than a decade pursuing this initiative, building momentum through various marketing channels and communication mediums targeting distributors, annuity professionals, retirement savers, state governors and federal policymakers. Ultimately, the Coalition’s goal is to provide free and unbiased information about the fundamentals of annuity products and their role in creating predictable lifetime income, and to reinforce the importance of giving Main Street Americans access to the valuable benefits they provide.
One prominent event members of the Coalition hosted in support of these efforts was a Financial Security Caucus briefing “A paycheck for life? It’s a thing.” on June 17, 2025, in the 2168 Rayburn House Office Building on Capitol Hill. The purpose of the Caucus is to educate lawmakers about the ongoing need for public policy that encourages Americans to save more, plan ahead, and protect their financial and retirement security.
“Fifteen years ago when NAFA initially declared June as National Annuity Awareness Month, we had a vision for using our platform to provide tools and resources that our audiences could trust as they seek to educate themselves about annuities. Our Coalition partners have been integral to helping us transform this initiative into a movement,” said Chuck DiVencenzo, president and CEO of the National Association for Fixed Annuities (NAFA). “Each year, we’re pleased to see more stakeholders participating in the celebration and more hardworking Americans becoming aware of how valuable annuities can be in their accumulation, income and legacy planning.”
NAFA is joined in the Coalition for Annuity Awareness by industry associations including the American Council of Life Insurers (ACLI), Finseca, the Insured Retirement Institute (IRI) and the National Association of Insurance & Financial Advisors (NAIFA), as well as a number of companies who provide support to those associations and their member companies. Additionally, a dozen Coalition member companies have also committed to sponsoring the National Annuity -more- Awareness Month campaign, including Allianz, American Equity Investment Life Insurance Company, AnnuaProfectus, Athene, Delaware Life, EquiTrust Life Insurance Co., MassMutual Ascend, North American, Reliance Standard, SILAC Insurance Company, The Index Standard and The Standard.
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