Domino's Is Built For A Value War—It's Crushing Competitors With Margin Headroom, Ad Firepower: Industry Headwinds 'Are Tailwinds For Us'

Quick service restaurant (QSR) company Domino's Pizza Inc. (NASDAQ:DPZ) says that it is structurally equipped to win as consumers increasingly chase value.

Check out the current price of DPZ stock here.

What Happened: During its second quarter earnings call on Monday, the company’s CEO, Russell Weiner, declared that “When consumers are looking for value, that’s actually a big pro for us because I think we’re set up… better than anybody else to get through this.”

Weiner further believes that while these trends are headwinds for other brands, “they end up being tailwinds for Domino’s,” due to its integrated supply chains.

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According to Weiner, rather than using discounts as a defensive move, the company is using its pricing strategy to drive growth. “We’re doing it because we think we can grow. And I think other folks are doing it because they’re on defense. And a little bit treading water,” ...