Elon Musk's X Plans To Launch In-App Stock Trading To Challenge Robinhood, SoFi — CEO Says You'll 'Whole Financial Life' Could Be On The Platform

Social media platform X, formerly known as Twitter, is planning to roll out features that allow users to trade and invest directly from the app, according to CEO Linda Yaccarino.

What Happened: On Thursday, in an interview with the Financial Times, Yaccarino unveiled the company’s roadmap, which includes everything from peer-to-peer payments and tipping to buying and trading stocks, and even X-branded credit and debit cards by the end of this year.

“You'll be able to come to X and be able to transact your whole financial life on the platform,” Yaccarino said at the Cannes Lions advertising festival this week.

See Also: Elon Musk’s X Faces Scrutiny By European Watchdogs After $33 Billion Acquisition By xAI, Platform Could Face Fine, Ban In The EU

Yaccarino believes that given the platform’s massive user base, “a whole commerce ecosystem and a financial ecosystem is going to emerge,” which does not exist today.

This comes at a rather precarious time for the company, which has bled advertising dollars and ...