GURU Organic Energy Completes Strategic Canadian Distribution Shift with Recent Record Margins and a Clear Path to Profitability in Q2 2025
Key Highlights:
Direct Canadian Distribution Launches, All major retailers are secured, and best-in-class distributors and marketing agencies are deployed to execute at shelf and accelerate growth.
Net Loss Improved by 46.5%, Q2 net loss nearly halved to $1.4 million compared to the same quarter last year, showing acceleration towards return to profitability as Canadian distribution transition advances and innovation fuels brand momentum.
Solid Financial Position Maintained, $25.3 million in cash ($25.2 million in Q1 2025 and $28.2 million in Q2 2024) and no debt.
Gross Margin Expanded to 59.7%, Reflecting continued pricing discipline and supply chain efficiencies.
Innovation Momentum Builds, New Zero flavours, including Wild Ice Pop, exceeded expectations and drove strong consumer demand, even during the Canadian transition.
US Sales Grew 38.9% (excluding Q2 2024 wholesale club rotations), Strong sales velocity and innovation success continued to drive US growth momentum in Q2 2025.
Zero Variety Pack Rotations Secured in key Wholesale Clubs, Confirmed Q4 2025 listings in Canada and the US, signaling strong retail support and continued innovation momentum.
MONTRÉAL, June 12, 2025 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) ("GURU" or the "Company"), Canada's leading organic energy drink brand1, today announced its results for the second quarter and six-month period ended April 30, 2025. All amounts are in Canadian dollars unless otherwise indicated.
Financial Highlights(in thousands of dollars, except per share data)
Three months endedApril 30
Six months endedApril 30
2025
2024
2025
2024
$
$
$
$
Net revenue
6,496
8,001
14,191
15,147
Gross profit
3,879
4,465
8,458
8,247
Net loss
(1,429)
(2,673)
(2,713)
(4,529)
Basic and diluted loss per share
(0.05)
(0.09)
(0.09)
(0.15)
Adjusted EBITDA2
(1,207)
(2,685)
(2,264)
(4,650)
Quote from Carl Goyette, President and CEO"In Q2, we demonstrated that our business fundamentals are strong and are improving, notably in our key US online and premium retail growth channels. We delivered meaningful margin expansion, cut our EBITDA loss in half, and observed sustained consumer enthusiasm for our Zero line in both Canada and the US.
"In fact, Wild Ice Pop not only outpaced GURU Original in its first weeks but also became the top-performing GURU product in Quebec's leading convenience store chain—proof that our clean energy innovation is winning with consumers.
"While Q2 reflected temporary significant headwinds prior to exiting our exclusive Canadian distributor agreement, this transition has already begun to unlock greater brand control, improved execution quality and opportunities for long-term growth.
"We've secured distribution with every major Canadian retailer and are hitting the ground running ...
