Meta Teams Up With Oakley, Prada For Next-Gen AI Smart Glasses

Meta Platforms, Inc. (NASDAQ:META) and EssilorLuxottica are preparing to launch new AI-powered smart glasses under the Oakley and Prada brands, according to information obtained by CNBC on Tuesday. 

The move follows the strong performance of the second-generation Ray-Ban smart glasses, which debuted in 2023 through a partnership between Meta and Luxottica.

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Brand Expansion and Partnerships

Oakley Collaboration: The Oakley-branded smart glasses will be developed in partnership with Luxottica. Meta recently hinted at this launch by creating an Instagram account for "Oakley | Meta," announcing, "The next evolution is coming on June 20.”

Prada Partnership: Introducing Prada marks Meta's initial step toward collaborating with more ...